AllieSchlumper's Blog

Georgia Southern University

PR Connection- Viral Video April 14, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:18 am

For my PR and Social Media class at Georgia Southern University, we were to create our own video with the potential to become “viral.” The client we chose was the Public Relations Student Society of America. Below is the video that we made. It is at a fundraiser at Bruster’s the PRSSA put on to raise money for their Relay for Life team.


TOW Week 13- Viral Video April 13, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 4:44 pm

For this topic of the week, we are talking about viral videos. According to, a viral video is, “One that becomes popular through the process of internet sharing, typically through video sharing websites and email.” Videos become viral when it increases in popularity and more and more people start to look at the video. Many viral videos are humorous in content and are entertaining for the viewer to watch.

With the increasing popularity of the internet, viral videos are also becoming more popular. Videos that becoming viral often have a great amount of views and sometimes can even be seen on news channels and various television channels. Many people that are in viral videos become known as “internet celebrities” and are well known throughout the world just because of one little video. Some viral videos are great for advertisements within companies and organizations and have brought success to some as well.

According to, “Humor is often a characteristic of viral videos, but not a defining one. A viral video is any video that’s passed electronically, from person to person, regardless of its content.” There is not necessarily one certain thing that makes a video become viral, it just depends on how the people accept it.

On, there is a list of the top 20 viral videos. If you aren’t exactly sure what a viral video is, this would be a good site to look at. I guarantee you will have at least seen one of these videos!

For my PR and Social Media course, we have to create our own viral video. I am doing mine on the topic of PRSSA. To help me with my video, I had to look at many viral videos that have already been successful on the internet. Here are my two favorite viral videos:


Reading Notes- Survival Guide Ch. 8 and 9 April 8, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 5:05 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch.8- Media Communities

  • Media communities are social sites where you can save, share, and comment on multimedia items
  • Image sharing sites are a way for you to get some serious mileage out of your photos and other images
  • A popular image sharing site is– Flickr offers a place for you to share your images with others
  • On, you can tag images, comment on images, upload images, and more
  • Image sharing strategy- get an account with the image community of your choice and fill out your profile completely, gather images you can upload right away, prepare a main key term list, use a form (like the one in the book) so you will be prepared when uploading images
  • Video sharing sites are the same as image sharing, except with videos
  • is an example of a video sharing site

Ch. 9- Widgets and Badges

  • A widget is a snippet of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or Websites
  • Widgets come in different styles and levels of complexity
  • You can create your own widget or add them into a variety of Websites

Reading Notes- Survival Guide Ch. 7

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 4:57 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch.7- Social Bookmarking and Crowd-Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and Websites in a public space- the same way you might save them using you own Web browser
  • is one of the most popular social bookmarking sites– you can add bookmarks, search, view comments, and see who else has bookmarked a site
  • The chapter then goes on to tell how to bookmark a site on (I already knew how to do this because I have an account with
  • Strategy to social bookmarking– get a good feel for the site, know the guidelines, fill out profile completely, create a list of your best key terms to use as tags, join groups that are relevant to your area of expertise or interest
  • Other social bookmarking sites- Technorati, StumbleUpon, Searchles
  • Crowd-sourcing are news sites that allow users to determine the popularity of a news story, blog entry, or Website through various types of voting or rating systems
  • is a popular crowd-sourcing Web site
  • Other crowd sourcing sites are: Reddit, Mixx, Gabbr

TOW Week 12- Widgets and Badges April 6, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 3:51 pm

For this weeks topic of the week, we were asked to describe widgets and badges and the differences between them

A widget, according to Wikipedia is, “is a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship.”

A badge, according to Wikipedia is, “is a small image used on websites to promote web standards, products used in the creation of a web page or product, or to indicate a specific content license that is applied to the content or design of a website.”

Widgets and badges can be confusing at first and one might not be able to tell the difference between the two. After doing some research, I found out more information about both widgets and badges, and believe that I can tell a few differences between the two. Widgets are more like applications that you can add to your computer, desktop, page, or phone. A badge is sort of like an advertisement for people to see and (hopefully) click on.

Badges are fairly easy to create and a lot easier to create than widgets. Widgets have coding involved and are much more complex. Creating badges and widgets can be beneficial for an organization because it helps to get more customers and people involved and aware of an organization. For example, if a organization such as, Public Relations Student Society of America (PRSSA) made badges and widgets for people to be a part of and click on, then people would be more likely to access their information more and their applications or web pages more often.

Widgets and badges are somewhat new in social media, but they are growing fast. It is important for companies and organizations to be up to date on everything that is new and up and coming in the social media realm.

Examples of Widgets (left) and Badge (right):


PR Connection- Podcast: The Benefits of Twitter March 31, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:18 pm

For my PR and Social Media Course at Georgia Southern University, we were asked to create our own podcast with a topic relating to public relations. I created a podcast about the benefits of Twitter. The following is a link to my podcast, and below the link are the show notes that go with this podcast.

Allie Schlumper- Podcast

Show Notes

Table of Contents/Time:

0-35 seconds- Theme Music and Introduction

39-53 seconds- Definition of Twitter

54-1:11- Personal Experiance With Twitter

1:12-2:38- How Twitter Started and where is it today?

2:39-4:28- Benefits of Twitter

4:29-5:16-Closing/Next Show/End Music

Credit For the Podcast:

Host and recording by: Allison Schlumper

Theme music:

  • Free Theme Number Five

Information found from the following websites:


PR Connection- Slidecasts and Slideshare March 30, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:28 pm

What is a slidecast? A slidecast, according to Wikipedia, is, “a term that is used to describe an audio podcast that is combined with a slideshow or diaporama presentation. It is similar to a video podcast in that it combines dynamically-generated imagery with audio synchronization, but it is different in that it uses presentation software, such as PowerPoint, to create the imagery and the sequence of display separately from the time of the audio podcast’s original recording.”

For my PR and Social Media course at Georgia Southern University, we were asked to create a slidecast for a public relations trade book that we read. At first, I was confused and had no idea what to do. After researching and looking into it, I realized that a slidecast wasn’t nearly as hard as I thought it would be.

By using Slideshare, anyone can upload a PowerPoint presentation onto the Internet for free. Once the presentation is uploaded, there is an option to upload a slidecast (mp3). Once your mp3 is uploaded, Slideshare lets the user sync the slides to talking portion that you wish for each slide to be with.

Slidecasts are a new and interesting way to present things. With today’s technology, it is important for everyone to understand and be able to use slidecasting. I am glad that I understand how to do a slidecast presentation now and I believe it will help me in the future.