AllieSchlumper's Blog

Georgia Southern University

TOW Week 15- Guest Writer April 18, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 10:40 pm

The following is a description of our blogging topic of the week for my PR and Social Media class:

This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.

The person I chose to guest blog with this week is Jessica Cameron. The following is a blog post that she wrote which can be found on her blog. I chose this post because it is one of my favorite blog posts that she has written.

Recruiter Visit from University Directories

February 12, 2010 at 5:09 pm (PR Connections, PRCA 3030, PRCA 3711)

On February 9, 2010 Maggie Woodward, a recruiter for University Directories came to the PRSSA meeting to speak. Maggie is a recruiter. This means she goes around to different college campuses and recruits interns.

One of the key ways to begin the career search in college is to build a relationship wtih the career center located on your college cmapus. They will help you with your resume, cover letters, and even getting you interviews.

Maggie says to begin your resume with an objective that stands out among others. An objective typically appears near the top of your resume, so it will be part of the first impression your resume gives off. Cover letters are also another way to give off a good first impression and stand out among others.

Make sure you have a professional e-mail account set up. You may even want to consider creating a separate e-mail account that is just for your job search. A professional e-mail typically contains either your first or last name or both, so the recipient can easily identify you. You will also want to keep your voicemail on your cell phone professional. Either have a professional greeting created or use the standard “You have reached…(insert name here).” Be aware of what song you choose for a ringback tone, if you choose to have one. You need the ringback tone to be professional if you are going to have one.

Tips on how to succeed in career fair:

  • Look up the list your college will post about which companies ill be in attendance at the career fair.
  • Research the companies that will be at the career fair, especially the ones you are interested in.
  • Practice on the companies you are less interested in, before going to meet with the companies you are really interested in.
  • Remember career fairs are the first impression you will make on a company so act eager.

Maggie Woodward had some great advice on using the career center on your college campus.

“Fake it til you make it!”

 

TOW Week 14- Guest Blogger

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 10:36 pm

The following is a description of our blogging topic of the week for my PR and Social Media class:

This week’s topic was inspired by Adam Vincenzini’s Be My Guest month: post something by a guest blogger. Connect with another blogger (it can, but doesn’t have to, be someone in your class) and exchange blog posts for the week. (You don’t have to write something new . . . share your favorite post you’ve written this semester.) In your own blog, make it really clear that the post is written by another person, and link to your guest’s blog.

The guest blogger that I chose for this week is Haley Higgs. The blog post below is from her blog and was one of my favorite posts that she has written:

Does PR have a PR Problem? February 2, 2010

Filed under: PR Connections — hhiggs87 @ 10:49 pm

PR has been shown in several ways. To one extreme, all PR professionals live like Carrie Bradshaw. To another PR is nothing more than lies and spin. PR has never really found its happy medium in society because on one other than those in the business actually understand what it is.

Over the last year, PR has had to make a shift. Social media is becoming huge and PR has to change in order to keep up. In an article written by Ross Dawson, he discusses the future of PR. He provides six facets of future PR:

  1. Clients Expect More
  2. Media is Transformed
  3. Business is a Conversation
  4. Information Flows in Every Direction
  5. Transparency is a Given
  6. Influence Networks are at the Heart

I’ll let you read what he has to say. But from my point of view, PR professionals don’t conform to this method of thinking and realization then there will be no place for them. Social media is the chance for people to finally see what PR is all about. The promoting, the designing, the layouts, the aiding of clients, the constant flow of information, it is all available in social media.

I really liked the way Dawson closed his article. He said, “We are entering a world in which the flow of information and perceptions will drive much of the value creation in a highly networked global economy. The PR industry should be looking forward to a time of massive prosperity, in which it extends itself to play in entirely new fields of media and communication.”

http://www.rossdawsonblog.com/FutureofPR_Dawson.pdf

 

TOW Week 13- Viral Video April 13, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 4:44 pm

For this topic of the week, we are talking about viral videos. According to Wikipedia.com, a viral video is, “One that becomes popular through the process of internet sharing, typically through video sharing websites and email.” Videos become viral when it increases in popularity and more and more people start to look at the video. Many viral videos are humorous in content and are entertaining for the viewer to watch.

With the increasing popularity of the internet, viral videos are also becoming more popular. Videos that becoming viral often have a great amount of views and sometimes can even be seen on news channels and various television channels. Many people that are in viral videos become known as “internet celebrities” and are well known throughout the world just because of one little video. Some viral videos are great for advertisements within companies and organizations and have brought success to some as well.

According to Wikipedia.com, “Humor is often a characteristic of viral videos, but not a defining one. A viral video is any video that’s passed electronically, from person to person, regardless of its content.” There is not necessarily one certain thing that makes a video become viral, it just depends on how the people accept it.

On Viralvideochart.com, there is a list of the top 20 viral videos. If you aren’t exactly sure what a viral video is, this would be a good site to look at. I guarantee you will have at least seen one of these videos!

For my PR and Social Media course, we have to create our own viral video. I am doing mine on the topic of PRSSA. To help me with my video, I had to look at many viral videos that have already been successful on the internet. Here are my two favorite viral videos:

 

TOW Week 12- Widgets and Badges April 6, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 3:51 pm

For this weeks topic of the week, we were asked to describe widgets and badges and the differences between them

A widget, according to Wikipedia is, “is a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship.”

A badge, according to Wikipedia is, “is a small image used on websites to promote web standards, products used in the creation of a web page or product, or to indicate a specific content license that is applied to the content or design of a website.”

Widgets and badges can be confusing at first and one might not be able to tell the difference between the two. After doing some research, I found out more information about both widgets and badges, and believe that I can tell a few differences between the two. Widgets are more like applications that you can add to your computer, desktop, page, or phone. A badge is sort of like an advertisement for people to see and (hopefully) click on.

Badges are fairly easy to create and a lot easier to create than widgets. Widgets have coding involved and are much more complex. Creating badges and widgets can be beneficial for an organization because it helps to get more customers and people involved and aware of an organization. For example, if a organization such as, Public Relations Student Society of America (PRSSA) made badges and widgets for people to be a part of and click on, then people would be more likely to access their information more and their applications or web pages more often.

Widgets and badges are somewhat new in social media, but they are growing fast. It is important for companies and organizations to be up to date on everything that is new and up and coming in the social media realm.

Examples of Widgets (left) and Badge (right):

 

TOW Week 11- Delicious March 30, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 3:59 pm

Discuss how college students (especially those working in groups) could benefit from social bookmarks. Be sure to include a link to your Delicious bookmarks in your blog post

For week 11’s topic of the week, I set up an account on Delicious. Delicious is a social bookmarking site. My delicious account is: http://delicious.com/aschlum1. When I set up my account, I added twenty bookmarks to my favorite, most visited sites on the Internet. Some of my sites included: WordPress, Facebook, YouTube, some of my classmate’s blogs, and many others.

College students can benefit greatly from using sites such as Delicious for social bookmarking. It is a website that helps with organization and planning. Whether students just wanted to keep track of sites they like or if they are using these sites for a project, it is an effective way of keeping track of the places you like to visit on the Internet. Students can benefit from social bookmarks when working in groups because when you set up an account and add bookmarks on Delicious, the bookmarks are available for everyone to see. If one group member has a list of sites on their account and another has a list of different sites on their account, that is double the amount of information for the group to look at and research with.

Delicious and other social bookmarking sites are becoming more popular as people start to use them more and more. Whether you are a college student or a professional, these sites can be beneficial in helping to plan or organize various types of information.

 

TOW Weeks 9 and 10- PR Open Mic March 22, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 5:05 pm

For this weeks topic of the week, we were asked to create a profile on PR OpenMic. My PR OpenMic web address is: http://www.propenmic.org/profile/AllisonSchlumper. I had created a profile on the site about a year ago, but I have not gotten on the site for a while. This week, I will explain what PR OpenMic has to offer PR students and recent grads. I was excited to find out more information about the site because it took me a while to get used to. Like any other social media site, you have to play around and look at all of the things the site has to offer before you can fully understand how it works.

PR OpenMic is a social networking site for public relations. You create a profile and add information about yourself for others to see. It is an extremely beneficial site to be a part of for PR students and recent PR graduates. There is a tab on the site to look for jobs and internships which could be helpful for PR students/grads to look for if they are in need of a job or internship. You can create blog posts and look at various posts that people have written on the site. This would help anyone to stay recent in what is going on in PR and the world.

One specific thing that helped me from PR OpenMic was when I needed an interview for a class. I posted a blog about what kind of interview I needed and what it was for, and someone replied back telling me that they would be more than happy to do an interview for me.

PR OpenMic has many opportunities and there are many advantages within the site. It would be beneficial for any PR student, graduate, or professional to create a profile and to become involved within the site.

 

TOW Week 8- Podcasting March 9, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 6:04 pm

For this topic of the week I am going to discuss podcasting.

Podcasting is a fairly new concept to many people and companies. Dictionary describes a podcast as:

“a Web-based audio broadcast via an RSS feed, accessed by subscription over the Internet”

Today, more and more people are starting to use podcasts and listen to podcasts. Companies or organizations might want to use podcasts because people are starting to move towards listening to them more. In the age of social media, it is much easier and more accessible to listen to a podcast on your way to work, then to sit down and read a press release or a news article. I think companies would benefit from posting podcasts because there are so many people listening and it is a great way to achieve a presence in that world.

Public relations students, professionals, etc. would all benefit from listening to podcasts. There are thousands of podcasts to chose from and many of them give great information, tips, and knowledge. By listening to podcasts, it keeps people up to date in the PR world and will help them when they are communicating with other PR professionals because you will know what is going on.

Podcasts are becoming increasingly more popular by the day. With the amount of people listening to podcasts growing, as well as the amount of podcasts that are being recorded, it is important to try and be a part of that world. In PR, you have to be up to date on what is going on and podcasts are a great way to keep track of important information and stories.

For further information, Social Media Tracker gives a great article on the benefits of podcasting.