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Georgia Southern University

Reading Notes- Survival Guide Ch. 11 and 12 April 18, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 10:50 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch. 11- More Social Tools

  • Social calenders- great way to get extra exposure. They offer a convenient way for you to post yours event in one place and highligh them in many ways on many different platforms.
  • Social pages- sites where, instead of creating a page about yourself, your book, or your business, you create pages about a particular topic.
  • Wikis- a collaborative Website that allows anyone to update its content.
  • Social search portals- offer visitors a unique search experience right from your Website or blog.

Ch. 12- Pulling It All Together

  • Optimizing your Website- Can users interact with the content? Can visitors share the content easily with others? Does the site encourage collaboration?
  • Web optimization plan and essential tactics are provided
  • Integration plan- integrate your images, integrate your video, integrate other social media tools
 

Reading Notes- Survival Guide Ch. 10

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 10:46 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch. 10- Social Media Newsrooms

  • A social media newsroom is one place where you can tell the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book exactly what they need to know.
  • A social media newsroom is for individuals or businesses that tend to get or want to get a lot of media coverage, or who put out news releases on a regular basis.
  • To build a social media newsroom you should: install WordPress (or other CMS) and your theme, design the functionality of the theme, and set up your newsroom sections.
  • You must prepare documents, images, and other multimedia items for your newsroom
  • After you prepare your newsroom, you have to populate it
  • Some examples of social media newsrooms are given that are very helpful in seeing what one actually looks like.
 

Reading Notes- Survival Guide Ch. 8 and 9 April 8, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 5:05 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch.8- Media Communities

  • Media communities are social sites where you can save, share, and comment on multimedia items
  • Image sharing sites are a way for you to get some serious mileage out of your photos and other images
  • A popular image sharing site is Flickr.com– Flickr offers a place for you to share your images with others
  • On Flickr.com, you can tag images, comment on images, upload images, and more
  • Image sharing strategy- get an account with the image community of your choice and fill out your profile completely, gather images you can upload right away, prepare a main key term list, use a form (like the one in the book) so you will be prepared when uploading images
  • Video sharing sites are the same as image sharing, except with videos
  • Youtube.com is an example of a video sharing site

Ch. 9- Widgets and Badges

  • A widget is a snippet of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or Websites
  • Widgets come in different styles and levels of complexity
  • You can create your own widget or add them into a variety of Websites
 

Reading Notes- Survival Guide Ch. 7

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 4:57 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch.7- Social Bookmarking and Crowd-Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and Websites in a public space- the same way you might save them using you own Web browser
  • Delicious.com is one of the most popular social bookmarking sites– you can add bookmarks, search delicious.com, view comments, and see who else has bookmarked a site
  • The chapter then goes on to tell how to bookmark a site on Delicious.com (I already knew how to do this because I have an account with delicious.com)
  • Strategy to social bookmarking– get a good feel for the site, know the guidelines, fill out profile completely, create a list of your best key terms to use as tags, join groups that are relevant to your area of expertise or interest
  • Other social bookmarking sites- Technorati, StumbleUpon, Searchles
  • Crowd-sourcing are news sites that allow users to determine the popularity of a news story, blog entry, or Website through various types of voting or rating systems
  • Digg.com is a popular crowd-sourcing Web site
  • Other crowd sourcing sites are: Reddit, Mixx, Gabbr
 

Reading Notes- Survival Guide Ch. 6 March 30, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 4:22 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Chapter 6- Social Networking and Micro-Blogging

  • Social networking is one of the most powerful social media strategies
  • Facebook overview– posts, feed, wall, applications, groups, people search, messages, pages
  • There was a great deal of information about Facebook in this chapter. I read and looked over all of the information, but I already have a good idea of how to use Facebook because I have had one for almost four years.
  • Other social networking sites are looked at such as: MySpace, LinkedIn, and Twitter
  • How to create your own social network? Create a social network in Ning, Create a Ning badge, promote your social networking presence

This chapter was informative for me because I am a big fan of social networking. I have a profile with many of the sites that are mentioned in this chapter, but I never thought about creating my “own social network.”

 

Reading Notes- Survival Guide Ch. 5 Podcasting, Vidcasting & Webcasting March 25, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 6:27 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch. 5- Podcasting, Vidcasting, and Webcasting

  • A podcast includes both audio and video files
  • Options for publishing a podcast- Blogging platform, publishing to website, using a service
  • Before you upload a podcast you must prepare the script and the key terms you are going to use (this section gives information on how long each section of your podcast should be)
  • The next section gives information on how to record your episodes (this section and chapter will be VERY helpful when creating my podcast for my PR and Social Media course)
  • Webcasting is an online broadcast which consists of a series of uploaded videos

I found this chapter extremely beneficial to read because for my PRCA 3030 course, we have to make and upload our own podcast. This chapter will help me to do this and has great guidelines on what to do.

 

Reading Notes: Survival Guide Ch. 2-3

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 6:22 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch. 2- Preparation

  • Key terms are used in search optimization- they are used to help search engines categorize searches
  • Before making a profile you need to: Find out which entity you will be representing in social web and which person within your organization will be representing you in social web
  • This chapter gave great information of how to prepare the content for your profile and how to increase exposure in the Social Web by preparing multimedia items, optimizing file names, gathering content from blogs, and more.

Ch. 3- RSS Feeds and Blogs

  • RSS stands for Really Simply Syndication– RSS feeds are ways of sharing information across the internet
  • Having RSS feeds offer ways for visitors to access your content easily
  • Google feed reader is a Web-based feed reader in which you can subscribe to feeds, search available feeds, and more
  • There are many different types of feed readers and ways to organize available feeds online
  • The chapter then shows how to display feeds on your website and how to create your own RSS feed
  • To create your own feed you must plan you feed and the content that will be involved
  • The next section is about blog- this section offers options on how to start and maintain a blog
  • Throughout the end of the chapter, there is a lot of information on what type of information to include in your blogs and tips on how to make a successful blog