AllieSchlumper's Blog

Georgia Southern University

PR Publications Top Ten List November 30, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 5:17 am

For my PR Publications class, we were asked to create a powerpoint listing and giving information about the top ten things that we have learned and taken from our class this semester.

Below is a link to my powerpoint presentation:

Top 10 list

  1. Allison Schlumper PRCA 3339 PR Publications Top 10 List
  2. 1. Adobe InDesign
    • I had never worked with InDesign before, and this class really helped me to get all of the basics of the software down and even create some publications.
  3. 2. Brochures
    • When creating my brochure for this class for the American Cancer Society’s Relay For Life, I learned a lot about the different elements of a brochure and how to create and design one using Adobe InDesign.
  4. 3. Business card/Letterhead
    • Everyone will eventually need a business card and/or letterhead in their future. In this class we learned how to create them and how to make the two look well together and professional.
  5. 4. CRAP
    • Contrast, Repetition, Alignment, and Proximity
      • We learned about all for of these elements. Their definitions, purpose, and how they are essential in any publication.
  6. 5. Printing and paper elements
    • Our class took a tour of the Eagle Print Shop at GSU. We learned a lot about the printing process, how to use specific information when getting a publication printed, and different ways to print our work.
  7. 6. Fonts
    • I learned how and when to use different fonts. Different websites give you access to a large amount of fonts that you can download to your computer.
  8. 7. Group Projects
    • I learned that you have to prepare for every presentation that you have, and that sometimes working in a group may not always be easy. Preparation and confidence are key when
    • presenting to your class
    • and professor.
  9. 8. WordPress
    • In Intro To PR, I had to create a wordpress account. I knew the basics, but PR Pubs really helped me to get a better concept of blogging and all of the benefits that come with it. I also learned some great tips to help with my wordpress account.
  10. 9. Photoshop
    • When our guest speaker, Katrina Sage, came to speak about Adobe Photoshop. I learned some great tips and suggestions that will help me when using the software in the future.
  11. 10. Publications
    • We touched on how to create many publications in this class. I learned information about brochures, business cards, letterheads, newsletters, etc.
  12. Overall…
    • This class has prepared me for many things that will come my way in the future. In PR, I will most likely have a variety of different publications to create. I am glad that I took this class so I will already know where to start and what to do.

Extra blog post #4- LinkedIn November 3, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 8:27 pm

For my Advertising class,  my group was assigned the topic of LinkedIn to research. We were to find background information, advertising methods, produce a SWOT analysis, costs to advertise, Facets of Effects Model, and a variety of information regarding LinkedIn and everything it has to offer. I learned a great deal through this project because it really made me think about how much goes into LinkedIn. Below is a PowerPoint that our group made for our presentation to the class on LinkedIn. My other group members are Jessica Cameron, Amy Gemmel, and Lindsey Townson.



Blog Post #4- Photography October 19, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:28 pm

After completing PoytnerNewsU course “The Language of the Image,” I learned a lot about photography that I did not know before.

What did I learn? The course started with the different types of photos. These are: informational, passive, and active. I learned that there is much more to a photo than just an image and these different photo types can show the situation and give information about certain events. There are many elements to photos and images. The different elements that the course goes over are: graphic, quality of light, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, surprise, layering, moment, and personality portrait. I really didn’t realize how many elements go into an image and how important they are. Images can use single elements, but most of them utilize more than one element to “enhance their story-telling capabilities.” Any of the elements can be combined in any given image.

What surprised me? The part of the course that surprised me the most was the part where images were given in different approaches. There are two different approaches to several events: birth, drought, funeral, skull, and swimmer. It really made me see that any given event can be shown in completely different ways, depending on how the photographer wants to portray that event. I was also surprised by all of the different elements that go into creating an image. When I see a photo, I usually don’t think much of it. Now, I realize all of the work that goes into making an image the right one for a story.

What do I want to know more about? The course gives a lot of great information on the different types of images and the elements that go into making an image, but I would like to know more about chosing the right image for a certain story or event. It is sometimes hard to know which image to pick when I am doing certain projects, and I think it would have been great to know how to go about choosing good images.

Overall, this course was very helpful with my knowledge of photography. I have always liked to take pictures and look at images, but now I will have a better understanding of the image and the elements included.


Extra post #3- Trade Book Review October 14, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:35 pm

For my PR Practicum class, I did a presentation on a book: The Cluetrain Manifesto: The End of Business as Usual. The book is written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. Below is the powerpoint that I used in my presentation about the book.


Extra post #2- Best Practices Powerpoint October 12, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 5:35 pm

For my PR Publications class, we were asked to teach the class how to do something in WordPress or Indesign. I chose to show the class how to add a link to their blog post in WordPress. Below is the power point that I used to explain to the class how to add a link to their blog post.


Extra Blog Post #1- Ch. 7 Brochures and Pamphlets October 2, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:56 pm

For one of my extra blog posts I chose to write about the chapter on brochures and pamphlets in the book Strategic Publications: Designing for Target Publics by Linda Morton. This chapter is interesting to me because it gives some great information on how to make good publications and what the reader wants.

The book gives a five step process in designing folders. The steps are:

1) Format

2) Panels

3) Margins and Gutters

4) Content

5) Thumbnails

There are tips under all of these sections on what exactly to do when you are making a brochure.

The next part that I found extremely helpful was the part about different design elements. The book gave a variety of design elements such as: unity, alignment, proximity, harmony/consistency, direction, proportion, contrast, and rhythm. There were definitions of all of these elements and ways to use them correctly. This part was the most helpful to me because it shows how to put a publication together and how to make it look right.

White space is the next topic that is covered. Before reading this chapter, I didn’t realize that white space was more than just blank spaces between text and art. There are more elements to white space and what it adds to a publication.

The last part of the chapter covers different types of graphs (charts, line charts, bar charts, fact boxes, tables, etc.) and when to use which kinds of graphs and/or charts.

Since we have to do make a brochure for our client in my PR Publications class, I thought it would be a good idea to pay close attention to this chapter. There were some great tips and I believe this chapter will help me to make a better brochure.



Blog Post #3- Segmenting Publics September 18, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 6:31 pm


The segmentation process, according to the book, Strategic Publications: Designing for Target Publics, is defined as:

  • the process that provides a means by which you can acquire considerable information about publics.

You must know three types of information about the target publics: demographics, psychographics, and sociographics. My client for my brochure is the American Cancer Society. For this client, the segmentation process would be much more simple than for more specific clients. There are a great deal of people all over the world that are affected by cancer each and every day. I would try to segment each public that is affected by cancer in a different way. There are men, women, elderly, young, and middle-aged people who would all be a public for my client.  Different ways to segment publics are by:

  • Age, Generations, Life Stages, Social Classes, Education, Gender, and National Origin

In a way, it might be easier for me to design my brochure, business card, etc. because I have such a big target market to cover. There is also a disadvantage because I have to consider all of the people who might be affected by my work. I would have to make designs that would be beneficial and informative to all of the target publics.

When you are segmenting publics and locating the target audience for your client, it is important to research and consider all of the diverse publics within your market. Whether you have a very specific public or a diverse public, you always want your designs and campaigns to be effective and beneficial to your client.