AllieSchlumper's Blog

Georgia Southern University

PR Connection- How to stay current in PR April 20, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 2:22 pm

After taking many PR courses, I think I have accomplished the concept of staying current in PR. Here are some tips to PR professionals and college students that want to stay up to date in the topic of public relations.

  1. SOCIAL MEDIA! All social media sites: PROpen Mic, Twitter, LinkedIn, Facebook, Blogs, etc. All of these sites have great news stories, information, job opportunities, and more that all have to do with public relations. If you follow the right people and know what to look for, you can stay up to date in the world of PR.
  2. Listen to podcasts! There are PLENTY of podcasts that deal with public relations. Some examples are: For Immediate Release: The Hobson and Holtz Report and Inside PR.
  3. One of the biggest tips I can give to a Georgia Southern University PR student is to stay up to date with Professor Barbara Nixon’s blog and twitter. Professor Nixon always gives great posts and information regarding public relations. She also gives a list of people in PR that you should follow on twitter and other information that would help any PR major.

These tips are just a few to get someone started on how to stay current in PR. After you start off, I am sure that there will be many other options you will find on your own.


PR Connection- College and PR

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 2:15 pm

As my four year college career is coming to an end, I want to look back on some of my favorite public relations courses that I took at Georgia Southern University.

My favorite PR course was PR publications. I love to create things and this course was all about PR Publications (obviously). We had the opportunity to create a brochure, business card, and letter head using Adobe InDesign. Eventually I want to go into event planning and these skills will help me when I reach that goal.

Another one of my favorite courses was International PR. It is important to know what is going on in the PR world outside of the United States. I learned a lot about PR in different countries and how it differs from the US. The course helped me to realize different aspects of PR.

A course that I wish I would have taken was PR Event Planning. The reason I did not take this course was because I would have had to take it in the same semester as PR Campaigns and I have always heard not to.If I could do it over, I would have tried to take event planning at an earlier semester because I think the course would have been very beneficial.

I hope this blog helps any up and coming PR majors. If I had one thing to tell them it would be to take what you think is interesting and take what YOU want to take. Don’t always take the easy route just to get an A.


PR Connection- After Graduation?

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 2:10 pm

So I am finally graduating in May and not only do I have to worry about finishing up the work in my classes…. I have to worry about getting a job!! Public relations is a growing field and it is interesting looking for a job in the PR world.

May 24th I will start my summer internship at the American Cancer Society of Bulloch County. I will be working to plan events and also working with their marketing and advertising. I am excited for this internship because it will give me the opportunity to learn more about event planning and public relations.

But then what? I have been looking for jobs for the past couple of months and have realized how stressful it can be. I have interviews and job opportunities, but how will I know which is right? With the economy the way it is, no one can be too picky. It is important to learn as much as you can about a company or organization before going for an interview. The more you know, the better you look.

I learned some GREAT interviewing tips from my PR Practicum class, taught by Professor Barbara Nixon. Doing a mock interview for that class helped me to be more at ease during a real interview.

I hope that every one of my fellow graduates finds a job they love and has a successful life after college. Here’s to the next step in our lives!


PR Connection- Viral Video April 14, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:18 am

For my PR and Social Media class at Georgia Southern University, we were to create our own video with the potential to become “viral.” The client we chose was the Public Relations Student Society of America. Below is the video that we made. It is at a fundraiser at Bruster’s the PRSSA put on to raise money for their Relay for Life team.


PR Connection- Podcast: The Benefits of Twitter March 31, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:18 pm

For my PR and Social Media Course at Georgia Southern University, we were asked to create our own podcast with a topic relating to public relations. I created a podcast about the benefits of Twitter. The following is a link to my podcast, and below the link are the show notes that go with this podcast.

Allie Schlumper- Podcast

Show Notes

Table of Contents/Time:

0-35 seconds- Theme Music and Introduction

39-53 seconds- Definition of Twitter

54-1:11- Personal Experiance With Twitter

1:12-2:38- How Twitter Started and where is it today?

2:39-4:28- Benefits of Twitter

4:29-5:16-Closing/Next Show/End Music

Credit For the Podcast:

Host and recording by: Allison Schlumper

Theme music:

  • Free Theme Number Five

Information found from the following websites:


PR Connection- Slidecasts and Slideshare March 30, 2010

Filed under: PR Connections,PRCA 3030 — aschlum1 @ 4:28 pm

What is a slidecast? A slidecast, according to Wikipedia, is, “a term that is used to describe an audio podcast that is combined with a slideshow or diaporama presentation. It is similar to a video podcast in that it combines dynamically-generated imagery with audio synchronization, but it is different in that it uses presentation software, such as PowerPoint, to create the imagery and the sequence of display separately from the time of the audio podcast’s original recording.”

For my PR and Social Media course at Georgia Southern University, we were asked to create a slidecast for a public relations trade book that we read. At first, I was confused and had no idea what to do. After researching and looking into it, I realized that a slidecast wasn’t nearly as hard as I thought it would be.

By using Slideshare, anyone can upload a PowerPoint presentation onto the Internet for free. Once the presentation is uploaded, there is an option to upload a slidecast (mp3). Once your mp3 is uploaded, Slideshare lets the user sync the slides to talking portion that you wish for each slide to be with.

Slidecasts are a new and interesting way to present things. With today’s technology, it is important for everyone to understand and be able to use slidecasting. I am glad that I understand how to do a slidecast presentation now and I believe it will help me in the future.


Trade Book Review PRCA 3030 PR Connection March 10, 2010

Filed under: PR Connections,PRCA 3030,Uncategorized — aschlum1 @ 2:45 am

For my PRCA 3030, we were asked to read a PR trade book and then create a slidecast for the book that we chose. I chose Full Frontal PR by Richard Laermer. Below is my PowerPoint with Audio slidecast. If you visit SlideShare, you will be able to see my notes with each slide.