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Georgia Southern University

Reading Notes- Survival Guide Ch. 11 and 12 April 18, 2010

Filed under: PRCA 3030,Reading Notes — aschlum1 @ 10:50 pm

All of the following reading notes come from the textbook A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay.

Ch. 11- More Social Tools

  • Social calenders- great way to get extra exposure. They offer a convenient way for you to post yours event in one place and highligh them in many ways on many different platforms.
  • Social pages- sites where, instead of creating a page about yourself, your book, or your business, you create pages about a particular topic.
  • Wikis- a collaborative Website that allows anyone to update its content.
  • Social search portals- offer visitors a unique search experience right from your Website or blog.

Ch. 12- Pulling It All Together

  • Optimizing your Website- Can users interact with the content? Can visitors share the content easily with others? Does the site encourage collaboration?
  • Web optimization plan and essential tactics are provided
  • Integration plan- integrate your images, integrate your video, integrate other social media tools

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