AllieSchlumper's Blog

Georgia Southern University

TOW Week 13- Viral Video April 13, 2010

Filed under: PRCA 3030,TOW: Topic of the Week — aschlum1 @ 4:44 pm

For this topic of the week, we are talking about viral videos. According to, a viral video is, “One that becomes popular through the process of internet sharing, typically through video sharing websites and email.” Videos become viral when it increases in popularity and more and more people start to look at the video. Many viral videos are humorous in content and are entertaining for the viewer to watch.

With the increasing popularity of the internet, viral videos are also becoming more popular. Videos that becoming viral often have a great amount of views and sometimes can even be seen on news channels and various television channels. Many people that are in viral videos become known as “internet celebrities” and are well known throughout the world just because of one little video. Some viral videos are great for advertisements within companies and organizations and have brought success to some as well.

According to, “Humor is often a characteristic of viral videos, but not a defining one. A viral video is any video that’s passed electronically, from person to person, regardless of its content.” There is not necessarily one certain thing that makes a video become viral, it just depends on how the people accept it.

On, there is a list of the top 20 viral videos. If you aren’t exactly sure what a viral video is, this would be a good site to look at. I guarantee you will have at least seen one of these videos!

For my PR and Social Media course, we have to create our own viral video. I am doing mine on the topic of PRSSA. To help me with my video, I had to look at many viral videos that have already been successful on the internet. Here are my two favorite viral videos:


One Response to “TOW Week 13- Viral Video”

  1. hhiggs87 Says:

    Both of the videos you posted, I would consider to be viral videos. I think humor plays a huge factor in whether a video goes viral or not. The humor and the “cuteness factor” are both things that attract attention in our society. Viral videos are also relatable on some level. Either something you experienced firsthand or something you could imagine yourself doing. There are so many videos out there. Whether a video goes viral or not is all in how it appeals to people. Is it funny? Can I see this happening to me or someone I know? Will my friends like it if I e-mailed them the hyper link to this video? I think these are all questions that play into whether a video goes viral or not.

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