The Superbowl is one of the most watched events on television every year. Many people watch it for the sport, but many also watch it for the commercials! What I want to look at in this blog post is how beneficial it is to have your product or brand on a Super Bowl commercial. Is it smart PR?
For years, the Super Bowl commercials have been getting better and better (in my opinion). So each year, the commercials get more hype and people get more excited to see which company/brand will come out with the best commercial. With all the companies spending literally MILLIONS on their one commercial spot for the night, it is very competitive.
When it comes down to it, whether people like the commercial or hate the commercial, either way they saw it and recognized the product. This year, there were many mixed reviews on the commercials and how funny, entertaining, and creative they were. I think from a PR perspective, any company that can afford/gain access to a commercial spot during the Super Bowl should! The commercial will reach a large amount of people that are different in ages, sex, race, etc. Also, if you didn’t watch the Super Bowl, the commercials show up on many social media and internet sites the day after the game. Even if the commercial is not well-liked, the product will still be talked about and remembered by the people.
Now that you know my opinion on the PR aspect of the Super Bowl commercials, below is a link to the commercial that I thought was the best.