Everyone in the country (and probably in the world) knows about what has gone on with Tiger Woods lately. For my PR connection this week, I want to talk about what Tiger’s public relations representative will have to do to get him back in the limelight… in a positive way.
The efforts have already begun. There have been magazine headlines, news reports, and news releases about how Tiger is in sex rehab and how he is trying to “fix his problem.” Tiger is a VERY rich man who could probably keep something like that hidden if he (or his PR rep) didn’t want the world to know that he was trying to get help.
His PR rep probably wants to make this a fast and easy recovery so Tiger can start playing golf again as quickly as he will be accepted back. In my opinion, Tiger’s reputation and image are tattered beyond repair, but he will come back and continue to play golf. In the eyes of many people, what he did was horrible and morally wrong, but others could care a less about Tiger’s personal life and what goes on in it. Golf is a game that people love to watch and play, and even though the opinions of Tiger Woods may not be nearly as good as they were before, I believe people will continue to watch him play for years to come.
Russell Goldman wrote an article about Tiger woods and if his image and reputation could be saved. Read this for another look at Tiger and his PR nightmare.