For this topic of the week, we listened to “Social Media: Friend or Foe?” David Biesack, Shel Holtz, Vida Killian, Terry McKenzie, and Jim Ylisela discuss, “concerns and objections around the adoption of social media communication channel.” The discussion was recorded on October 16, 2008 during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0.”
The session starts off by saying what the goal is. They want to take all of the concerns that people have about social media. The panelists are then introduced and then the questions begin. Throughout the session the panelists are asked questions about social media and they give, what in their opinion, is the right answer.
I think this was a great idea. People need answers to these type of questions and who better to answer them then communication experts. Many of the questions are political, but there are also questions that are simply asking if social media is beneficial or not. Holtz made some great points throughout the session. If someone is commenting or posting problems or issues they have with a company, then someone within that company should be able to give them an answer. CEOs do not have to be the ones who answers and keep up with social media sites (such as blogs), it just needs to be someone that knows the answers and can give great information. Social media is such an important tool for companies to use today. Through social media, companies can really communicate with the customers and find out what the people want.
Listening to this podcast made me think about really how beneficial social media can be… if you use it in the right way. Companies can gain customer appreciation, knowledge of customer’s wants/needs, and so much more through the use of vari0us social media tools.