AllieSchlumper's Blog

Georgia Southern University

PR Publications Top Ten List November 30, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 5:17 am

For my PR Publications class, we were asked to create a powerpoint listing and giving information about the top ten things that we have learned and taken from our class this semester.

Below is a link to my powerpoint presentation:

Top 10 list

  1. Allison Schlumper PRCA 3339 PR Publications Top 10 List
  2. 1. Adobe InDesign
    • I had never worked with InDesign before, and this class really helped me to get all of the basics of the software down and even create some publications.
  3. 2. Brochures
    • When creating my brochure for this class for the American Cancer Society’s Relay For Life, I learned a lot about the different elements of a brochure and how to create and design one using Adobe InDesign.
  4. 3. Business card/Letterhead
    • Everyone will eventually need a business card and/or letterhead in their future. In this class we learned how to create them and how to make the two look well together and professional.
  5. 4. CRAP
    • Contrast, Repetition, Alignment, and Proximity
      • We learned about all for of these elements. Their definitions, purpose, and how they are essential in any publication.
  6. 5. Printing and paper elements
    • Our class took a tour of the Eagle Print Shop at GSU. We learned a lot about the printing process, how to use specific information when getting a publication printed, and different ways to print our work.
  7. 6. Fonts
    • I learned how and when to use different fonts. Different websites give you access to a large amount of fonts that you can download to your computer.
  8. 7. Group Projects
    • I learned that you have to prepare for every presentation that you have, and that sometimes working in a group may not always be easy. Preparation and confidence are key when
    • presenting to your class
    • and professor.
  9. 8. WordPress
    • In Intro To PR, I had to create a wordpress account. I knew the basics, but PR Pubs really helped me to get a better concept of blogging and all of the benefits that come with it. I also learned some great tips to help with my wordpress account.
  10. 9. Photoshop
    • When our guest speaker, Katrina Sage, came to speak about Adobe Photoshop. I learned some great tips and suggestions that will help me when using the software in the future.
  11. 10. Publications
    • We touched on how to create many publications in this class. I learned information about brochures, business cards, letterheads, newsletters, etc.
  12. Overall…
    • This class has prepared me for many things that will come my way in the future. In PR, I will most likely have a variety of different publications to create. I am glad that I took this class so I will already know where to start and what to do.
 

Diversity Choice- The Diving Bell and the Butterfly November 12, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 7:26 pm

On November 9th at 7:15 p.m. in the Russel Union theatre, I went to see the international film, The Diving Bell and the Butterfly. The Cinema Arts series at GSU provided this film to the students, faculty, and staff for only $3. It was somewhat surprising to see that the audience was not very large or diverse. I believe this is because it is harder to attract students to films that are not very popular in the United States and these films are not very appealing to them.

The Diving Bell and the Butterfly represents the French culture mostly because it was shot in France and the film is in French. The focus of the movie was more around the life and hardships of one man, but it still held a good representation of different elements of the culture in France and Europe.

I enjoyed the film a lot and would definitely like to attend another film like this. I learned from this event that there is not  great deal of students that take advantage of the different films shown on campus. People could learn a great deal about different cultures, languages, and people if they were to watch these international films and attend some of the diversity events, but many students do not.

Compared to an American event, the audience is what was probably the most surprising. At an American film or movie being shown, it is likely that there will be a lot more people. International films have a smaller target audience than American films do at GSU.

It was interesting to watch a different kind of film than I am used to. Before going I was somewhat fearful because I had no idea what the movie would be about and if I would even understand it. After the event I was very happy that I attended and excited to learn information about a different culture and country other than my own.

The film was a success in itself and everyone seemed to enjoy it. I think that for international films to be more successful at GSU, they might want to make them free because many college students are not willing to pay money for different types of movies.

Below is a picture of the book that the movie is based on:

TheDivingBellAndTheButterfly

 

 

How some components play a part in International PR, post #2 November 10, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 9:15 pm

In this post, I would like to talk about the framing theory and how it plays a part in International PR and the media. According to a study taken from Management 360, the framing theory and the concept of framing bias suggests that how something is presented (the “frame”) influences the choices people make.

In my opinion, the United States media is a great example of how the framing theory is used. In my International Public Relations course at Georgia Southern University, we were asked to watch a certain news channel for one week and record international information that we heard and saw. All the different groups in my class had different stations to watch and we were to present the information that we saw over that week. This project really made me realize how different the news can be, depending on what channel you are watching. The same story, could be completely different if you are watching FOX or CNN.

This relates to the framing theory because what a news station wants to show, they will show. What they do not want to show, they will not. Many Americans believe that they are getting all of the facts about a situation from a news station, but it could be completely biased. I think it is important for people to understand that all the information about an event, story, or situation is not always given on the television or the radio. There is always hidden information in every story.

This also has to do with international information that is given on the news, because after watching for a week straight, I really began to realize that there were not a great deal of international stories. Most of the groups that presented, who all watched different news channels, seemed to feel the same way. In my opinion, this means that news channels in the US seem to censor international stories and news from other countries.

By doing this project, it made me start to think more about the information that I hear. I now will go to a variety of different stations to get my news, and I will do more research on a story after I hear it.

news

 

Original Diversity Post November 3, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 9:12 pm

According to Dictionary.com, diversity is: a point of difference. This is a VERY simple definition of the word diversity, but a precise one. Diversity, to me, means being around people who are different, in any way.

In this post I am going to focus on the student’s at Georgia Southern University. At GSU, according to Campuscorner.com, there are 16,100 students that are currently enrolled. 52% of the students enrolled are female, and 48% are male.

fd

When it comes to race, according to the statistic given by campuscorner.com, GSU is not as diverse as I thought. The student’s race that are enrolled breaks down like this: 11,720- White Non-Hispanic, 3,760- Black Non-Hispanic, 215- Hispanic, 186- Asian or Pacific Islander, and 35- American Indian/Alaska Native. These means that over 70% of the student’s enrolled at GSU are the same race.

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Although these statistics show that the race of students at GSU is not extremely diverse, I do believe that GSU offers a large amount of diversity events that one can attend around campus. All throughout the semester, there is event after event offered on the diversity calendar  by the Multicultural Center that students can go to learn more about diversity all around the world.

I think that one thing that GSU can do to better their diversity is to make the campus and school more appealing to people of different races and ethnicities. This would be a great job for a public relations professional that works for the university. I think that if GSU made some advertisements that were more appealing to a variety of different races, then their campus could become more diverse and even offer more diverse courses and activities for the students of GSU.

Diversity is an important aspect of any university and I look forward to seeing what kind of diversity activities GSU offers while I am here.

Diversity02_Transparent

 

Extra blog post #4- LinkedIn

Filed under: PRCA 3339 Assignments — aschlum1 @ 8:27 pm

For my Advertising class,  my group was assigned the topic of LinkedIn to research. We were to find background information, advertising methods, produce a SWOT analysis, costs to advertise, Facets of Effects Model, and a variety of information regarding LinkedIn and everything it has to offer. I learned a great deal through this project because it really made me think about how much goes into LinkedIn. Below is a PowerPoint that our group made for our presentation to the class on LinkedIn. My other group members are Jessica Cameron, Amy Gemmel, and Lindsey Townson.