AllieSchlumper's Blog

Georgia Southern University

Guest Speaker Reaction #2 October 20, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 6:42 pm

Today in my International PR class, Elizabeth Albrycht spoke to us via Skype from Versailles, France. Albrycht has been living in France for 6 years and has worked for 20 years in public relations. She worked in New York throughout the 90s and then went to persue and finish her Masters degree. She teaches courses such as International PR and PR at ISCOM and Paris School of Business. Albrycht says that her students speak mostly French, but she teaches in English. There are 17 countries represented in her classes from Asia to North America.

Albrycht went on to speak about strategy and public relations. She said that people want to be communicated with and given good information. They also want to be treated as an individual and with respect, honesty, and kindness. These are all important aspects in PR because in public relations we are always trying to form relationships. It is easy to get tripped up in cultural differences, especially language. As a PR professional, you have to realize that there are individual and collective approaches and you have to know how to navigate with each country. The strategies and tactics that you use will be different with each country and region.

After she went over some of these topics, we had some question and answer sessions. Unfortunately, we ran out of time and had to cut the questions a little short.

I really enjoyed Professor Albrycht speaking to our class. This is the first time I have ever heard a speaker via Skype, and although there were some complications, overall it went smoothly. She did a great job with all of her topics, and kept me interested the whole time she was speaking. When you are using video chat, it is sometimes hard to interact with the audience so they might lose interest, but that did not happen while Mrs. Albrycht was speaking to our class. I very much appreciate her taking the time to speak to our class and I hope it will not be the last time we hear from her!

 

Blog Post #4- Photography October 19, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:28 pm

After completing PoytnerNewsU course “The Language of the Image,” I learned a lot about photography that I did not know before.

What did I learn? The course started with the different types of photos. These are: informational, passive, and active. I learned that there is much more to a photo than just an image and these different photo types can show the situation and give information about certain events. There are many elements to photos and images. The different elements that the course goes over are: graphic, quality of light, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, surprise, layering, moment, and personality portrait. I really didn’t realize how many elements go into an image and how important they are. Images can use single elements, but most of them utilize more than one element to “enhance their story-telling capabilities.” Any of the elements can be combined in any given image.

What surprised me? The part of the course that surprised me the most was the part where images were given in different approaches. There are two different approaches to several events: birth, drought, funeral, skull, and swimmer. It really made me see that any given event can be shown in completely different ways, depending on how the photographer wants to portray that event. I was also surprised by all of the different elements that go into creating an image. When I see a photo, I usually don’t think much of it. Now, I realize all of the work that goes into making an image the right one for a story.

What do I want to know more about? The course gives a lot of great information on the different types of images and the elements that go into making an image, but I would like to know more about chosing the right image for a certain story or event. It is sometimes hard to know which image to pick when I am doing certain projects, and I think it would have been great to know how to go about choosing good images.

Overall, this course was very helpful with my knowledge of photography. I have always liked to take pictures and look at images, but now I will have a better understanding of the image and the elements included.

 

Extra post #3- Trade Book Review October 14, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:35 pm

For my PR Practicum class, I did a presentation on a book: The Cluetrain Manifesto: The End of Business as Usual. The book is written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. Below is the powerpoint that I used in my presentation about the book.

 

Extra post #2- Best Practices Powerpoint October 12, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 5:35 pm

For my PR Publications class, we were asked to teach the class how to do something in WordPress or Indesign. I chose to show the class how to add a link to their blog post in WordPress. Below is the power point that I used to explain to the class how to add a link to their blog post.

 

Extra Blog Post #1- Ch. 7 Brochures and Pamphlets October 2, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 4:56 pm

For one of my extra blog posts I chose to write about the chapter on brochures and pamphlets in the book Strategic Publications: Designing for Target Publics by Linda Morton. This chapter is interesting to me because it gives some great information on how to make good publications and what the reader wants.

The book gives a five step process in designing folders. The steps are:

1) Format

2) Panels

3) Margins and Gutters

4) Content

5) Thumbnails

There are tips under all of these sections on what exactly to do when you are making a brochure.

The next part that I found extremely helpful was the part about different design elements. The book gave a variety of design elements such as: unity, alignment, proximity, harmony/consistency, direction, proportion, contrast, and rhythm. There were definitions of all of these elements and ways to use them correctly. This part was the most helpful to me because it shows how to put a publication together and how to make it look right.

White space is the next topic that is covered. Before reading this chapter, I didn’t realize that white space was more than just blank spaces between text and art. There are more elements to white space and what it adds to a publication.

The last part of the chapter covers different types of graphs (charts, line charts, bar charts, fact boxes, tables, etc.) and when to use which kinds of graphs and/or charts.

Since we have to do make a brochure for our client in my PR Publications class, I thought it would be a good idea to pay close attention to this chapter. There were some great tips and I believe this chapter will help me to make a better brochure.

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