AllieSchlumper's Blog

Georgia Southern University

Blog Post #1 :: CRAP: Contrast, Repetition, Alignment, Proximity September 8, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 8:08 pm

Credit to Robin Williams

The element out of these four that I decided to evaluate is alignment.  According to dictionary.com, alignment is: the line or lines so formed. This doesn’t really give that much information about alignment and its importance to good design because alignment is so much more than just lines formed. When designing something, you want things to be aligned in a way that grabs the attention of the customer, client, etc. Just like any other aspect, if something is not aligned properly, it can bring the whole thing down. If all of the words in an advertisement or flyer are the same font and size and every line is aligned to the left… the product could be very boring and would not draw someone to read or look into what is being advertised. Turning the situation around, if there is different fonts and sizes, and the client has aligned the words in a way where it is eye catching, than the product being advertised has a greater chance of being looked in to. There can always be too little use of alignment, but there can always be too much alignment as well. You don’t want your flyer so eye catching or dramatic to where the customer doesn’t even want to take the time to read it all. As I have said, alignment can be a good and bad thing depending on whether you use too much or too little of it… but overall, it is an extremely important aspect of good design and if used right, can be helpful to a company or organization.

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