AllieSchlumper's Blog

Georgia Southern University

International PR Personal Interview September 29, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 7:23 pm

I interviewed Danielle Olowoya. She is from Nigeria and lived there for almost ten years before moving to London. She lived in London for three years and then moved back to Nigeria to attend high school. She now attends Georgia Southern University. Danielle tries to go back to Nigeria whenever she can. Below are the questions I asked Danielle and the answers that she gave me:

1. How does the media operate in Nigeria?

  • The media operates pretty much like the media in the U.S. There are independent TV and broadcasting stations and newspapers that cover the nows on both foreign and domestic affairs, entertainment, and other issues. There are even gossip magazines just like over here that trail the lives of entertainers and the wealthy.

2. How does the media in Nigeria differ from the media in the United States?

  • It doesn’t really differ, but the quality of advertising could be better. The quality of television commercials is still underdeveloped and I still think it can be improved.

3. What is your view of global business?

  • I think global business is a great thing because it allows countries that may be more developed to invest in other countries and improve their economies. It supplies more power to different countries, provides employment opportunities, and improves relations between countries.

4. What has surprised you most about the cultural differences between the U.S. and Nigeria?

  • In my culture, I think we’re very focused on our family and respect, especially for your elders or those older than you. Here, sometimes people get a little too self absorbed in their quest for wealth.

5. Is public relations a major that you are familiar with in Nigeria?

  • Yes it is, many people major in it in Nigeria.

6. How did you feel initially about being a part of a different culture?

  • I felt very comfortable. It wasn’t anything really new to me because I had visited the United States multiple times before moving here.

7. What advice do you have for an American seeking employment in your country?

  • I think they should do their research and see the kind of environment they would most like to work in, what the salary is like, etc. Also, a good degree/educational background, is important if you want a good paying job.

8. What are some of the more prominent jobs in Nigeria?

  • The most prominent jobs are mostly jobs that involve finances, like bankers, accountants, CEO’s and general managers of companies, doctors, lawyers, actors/actresses, architects, project managers, and politicians.

9. How do the commercials and advertisements differ between Nigeria and the United States?

  • The commercials and advertisements are no different from here, but the quality (like the quality of cameras used) is much lower here. But other than that, it’s pretty much the same.

10. How has moving to America affected your views on employment and the media?

  • I think my country could definitely improve on the quality of advertising and create more employment opportunities because for a lot of college graduates over there, it is difficult to find work.

11. Do you know of any PR firms in Nigeria, if so, which ones?

  • I know of a PR firm called Image Consultant Nigeria, Richardson and Briggs.

12. Name the main differences in the way the media operates in America and Nigeria.

  • There are not many differences, but the main one is that the American media is more organized and advanced in terms of the technology used.

My interview with Danielle went very well and it was interesting to hear her answers to all of my questions. With her being a young adult and having been to the United States many times before she moved here, I believe that her transition to a different culture was a little easier and less shocking. I learned a lot about the Nigerian culture by interviewing Danielle and I believe this assignment gave me an understanding of the different channels of media all across the world.


Guest Speaker Reaction #1 September 25, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 5:01 pm

On Thursday, September 24,  Dr. Sun-A Lee came to speak to my International Public Relations class. Dr. Lee is originally from South Korea, but moved to Arizona to get her masters degree. She is now a teacher at Georgia Southern University. She started off her presentation with some facts about diversity around the world. Some of these facts were shocking to me because I have never thought about statistics like this in a world scale. Some of the information she gave us was:

  • There are 6.8 billion people in the world. 60.4%- Asians, 10.9%- Europeans, 14.5%- Africans, 5%- North Americans, 8.6%- South Americans, 0.5%- Oceanians
  • 51% are Female and 49% are Male
  • Only 1% of the world is college educated and less than 1% own computers
  • 50% of the people in the world suffer from malnutrition

Dr. Lee gave us some more facts, but these are the ones that shocked me the most. She went on to talk about stereotypes, prejudice, racism, and ethnocentrism. She also spoke about culture in South Korea and stereotypes of different cultures and people around the world.

I really enjoyed Dr. Lee speaking to our class. She is a vibrant, fun, and outgoing woman and I learned that just by hearing her speak for about an hour. I learned a lot about different cultures and stereotypes that people can have and I also learned that a lot of these are false. At the end of Dr. Lee’s presentation, she showed our class some pictures of South Korean foods, weddings, houses, night life, palaces, and universities. This was interesting to me because I had never seen many pictures from South Korea and I thought it was absolutely beautiful! I am thankful that Dr. Lee was able to come speak to us and I really enjoyed myself during her presentation.

Below is an image of where South Korea is located in Asia:



Blog Post #3- Segmenting Publics September 18, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 6:31 pm


The segmentation process, according to the book, Strategic Publications: Designing for Target Publics, is defined as:

  • the process that provides a means by which you can acquire considerable information about publics.

You must know three types of information about the target publics: demographics, psychographics, and sociographics. My client for my brochure is the American Cancer Society. For this client, the segmentation process would be much more simple than for more specific clients. There are a great deal of people all over the world that are affected by cancer each and every day. I would try to segment each public that is affected by cancer in a different way. There are men, women, elderly, young, and middle-aged people who would all be a public for my client.  Different ways to segment publics are by:

  • Age, Generations, Life Stages, Social Classes, Education, Gender, and National Origin

In a way, it might be easier for me to design my brochure, business card, etc. because I have such a big target market to cover. There is also a disadvantage because I have to consider all of the people who might be affected by my work. I would have to make designs that would be beneficial and informative to all of the target publics.

When you are segmenting publics and locating the target audience for your client, it is important to research and consider all of the diverse publics within your market. Whether you have a very specific public or a diverse public, you always want your designs and campaigns to be effective and beneficial to your client.


Blog Post #2- Typography

Filed under: PRCA 3339 Assignments — aschlum1 @ 6:08 pm

There are several different factors that go into a designer’s decision of what typefaces (fonts) to use. According to the book, Strategic Publications: Designing for Target Publics,designers select font options that will reinforce the organization’s identity and deliver a key message effectively to the target public. Most companies try to stick with conservative fonts because many businesses and business people are known to be conservative. As younger generations come into the business world, less conservative fonts could become more popular. Other things that a designer must think about are: variety of fonts, font size, font styles, and many other design elements. For business cards,, says, “When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements…  Your company name in contrast to all these elements should be from 12 to 15 point sizes.” Business cards can be several different sizes and designs, but this website, in my opinion, gave me the most helpful information. For brochures, I would say the best font size to use would be no less than 11 and no more than 15 point sizes. Dr. Barbara Nixon, gave our class a helpful website  that beginner designers can go to find free, legal fonts to use. The website is She also gave us a link to a YouTube video showing how to install a new font. Here is a link to the video: How to Install Free Fonts On Your Computer. I think that knowing how to use the right fonts is important, especially in public relations and advertising.



Diversity Calender- Condoleezza Rice September 12, 2009

Filed under: PRCA 3333 Assignments — aschlum1 @ 7:44 pm


On Tuesday, September 8, 2009, Condoleezza Rice came to speak to a jam-packed audience at Georgia Southern University. Rice served as the 66th secretary of state of the United States from 2005 to 2009. The audience consisted of over 4,000 students, faculty, staff, and other people from around the southeast.

The audience was extremely diverse, with a variety of different people. The culture that Rice represented was American, but she represented people from all different backgrounds. Rice spoke about how her family hero, her “Granddaddy,” was born, no one in America would ever expect for an African American woman to serve as the secretary of state of our country. She went on to say that all throughout the audience there were Asian Americans, African Americans, White Americans, and so on and that we all make up our great and diverse country.

I learned a great deal from Rice’s speech because I got to look at different events from her point of view. She spoke about 9/11, international and foreign affairs, and the challenges that America faces every day. I would, without a doubt, attend this event again because I am always open to hearing people speak and hearing different opinions.

Although this speech and event was not necessarily from a different culture, it brought all different cultures and races together to hear one woman speak. I think this event was a success and I left the building feeling proud to be an American and to live in a country that is accepting, free, and diverse.

For more information and a short biography of Condoleezza Rice, please visit the following link: Condoleezza Rice


Blog Post #1 :: CRAP: Contrast, Repetition, Alignment, Proximity September 8, 2009

Filed under: PRCA 3339 Assignments — aschlum1 @ 8:08 pm

Credit to Robin Williams

The element out of these four that I decided to evaluate is alignment.  According to, alignment is: the line or lines so formed. This doesn’t really give that much information about alignment and its importance to good design because alignment is so much more than just lines formed. When designing something, you want things to be aligned in a way that grabs the attention of the customer, client, etc. Just like any other aspect, if something is not aligned properly, it can bring the whole thing down. If all of the words in an advertisement or flyer are the same font and size and every line is aligned to the left… the product could be very boring and would not draw someone to read or look into what is being advertised. Turning the situation around, if there is different fonts and sizes, and the client has aligned the words in a way where it is eye catching, than the product being advertised has a greater chance of being looked in to. There can always be too little use of alignment, but there can always be too much alignment as well. You don’t want your flyer so eye catching or dramatic to where the customer doesn’t even want to take the time to read it all. As I have said, alignment can be a good and bad thing depending on whether you use too much or too little of it… but overall, it is an extremely important aspect of good design and if used right, can be helpful to a company or organization.



How some components play a part in International PR, post #1

Filed under: PRCA 3333 Assignments — aschlum1 @ 7:14 pm

One of the topics that I am choosing to discuss is the Sudan journalist who was imprisoned for wearing pants. Lubna Hussein was told that she could either pay a fine or be imprisoned as a result of her violating the public decency law by wearing pants (Link to the news story). In the United States, our culture is one that women and men are, for the most part, free to wear what they want. It is different to hear about a woman who could actually get in trouble for, let alone go to jail for, wearing pants. This has a lot to do with International PR because countries around the world have various cultures and many different perceptions of what is right, wrong, decent, and okay. Being a woman in the United States, we have many more freedoms than woman in other countries across the world. If a woman was to get involved or even get a job within international public relations, she would have to do a great amount of research about the country and/or countries she would be working in. In some countries, it really doesn’t matter how rich, classy, or high-up you are in the business world, you are still considered less valuable and less important than the men in that country. I believe this story can open a lot of eyes to the fact that every country and culture can be different in so many ways. In international public relations, especially, one must be aware of the various cultural aspects of a country and what is considered acceptable and not acceptable.