In this chapter, we learned a lot about news releases and press releases. In my journalism class, we just finished discussing the same topic. The chapter begins with information about news releases. There is a list of tips for writing a news release. There is also information about how to plan a news release and what the content should consist of. The book also gives what the format of a print and internet news release should be. After discussing news releases, there is information about photos and there are also suggestions for what a photo should consist of. Next, Mat Releases, Media Alerts, Facts Sheets, Media Kits, and E-Kits are all discussed in detail. Pitch letters are next with specific guidlines that one should follow in writing a pitch letter. Then final section of this chapter is about distributing media materials in five major methods: first-class mail, fax, e-mail, electronic wire services, and Web-based newsrooms.
These notes were taken from the book Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.