AllieSchlumper's Blog

Georgia Southern University

Chapter 4- Public Relations Departments and Firms March 8, 2009

Filed under: Uncategorized — aschlum1 @ 6:15 pm

The main points and topics I liked in this chapter and think will help me the most are:

  • Of course, all of the different Public Relations Departments that were covered throughout the chapter. It gave information about their names, functions, organizations, and many other important information.
  • There was also the topic of Public Relations Firms. Before this chapter, I did not know there was much difference between PR firms and PR departments. PR firms provide many sources such as: marketing communications, crisis communication, events management, etc. I did not realize that PR firms had so much to offer.
  • There was another topic about the Pros and Cons of a PR firm. I liked to read this because it shows what is good and bad about a PR firm and that could help you to make a decision whether you would like to work in a PR firm or not.

These notes were taken from the book  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.

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