The main points and topics I liked in this chapter and think will help me the most are:
- Of course, all of the different Public Relations Departments that were covered throughout the chapter. It gave information about their names, functions, organizations, and many other important information.
- There was also the topic of Public Relations Firms. Before this chapter, I did not know there was much difference between PR firms and PR departments. PR firms provide many sources such as: marketing communications, crisis communication, events management, etc. I did not realize that PR firms had so much to offer.
- There was another topic about the Pros and Cons of a PR firm. I liked to read this because it shows what is good and bad about a PR firm and that could help you to make a decision whether you would like to work in a PR firm or not.
These notes were taken from the book Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.