I was in the fifth group for the eras of PR. I will give a little bit about each era as we talked about in class. The first era, talked about the Boston Tea Party, Thomas Paine’s Common Sense, and Pope Gregory and his use of the word propaganda. The second era talked about the use of Public Relations to attract tourists. They expressed good PR techniques, such as Barnum using Tom Thumb to bring interest to the circus. It helped to population the Western United States by distributing pamphlets and PR started to work in political activist front. The third era talked about how Edward Bernays is the father of modern Public Relations, Moss Kendrix was the first African-American in PR, Ivy Lee was the first to use press releases, and Teddy Roosevelt was the first to use news conferences. They also talked about Johnson and Johnson and the Tylenol recall which was looked at as positive PR. The fourth era talked about the U.S. department of labor said that PR will be the fastest growing job from 2004-2014 with about a 40% growth. They said their will be an increase in non-profit groups which will be a new frontier for PR. James Grunig used three PR models and after WWII, there was rapid growth of PR in all areas. The fifth era talked about how social networking came about as well as the growth of the economy and women became more involved in the field of PR. The internet and world wide web also became more affordable and easy to use. The sixth and final group talked about how in the future PR needs to be more honest with the public, cater to multicultural societies, and cater towards older people because of the baby boomers. PR is constantly being updated because of new technologies. This is just some of the information we learned in class and this class period did help me to understand more about Public Relations and it’s past, present, and future.
These notes were taken from the book Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.